STUDIO SARA MICHA
since 2013
WORK
Through a series of interviews and encounters, Sara will dig into the depths of her client's fears and desires, in order to build a cohesive narrative where her client's most authentic personality can be represented in the brand in a unique manner that can trace a path onto clear, tangible objectives towards a potential market.​
Sara's consultancy seeks to set the building blocks for the brand's foundation and transcendence.
BYNIQUE
BYNIQUE
Dominique has an incredibly subtle and warm personality. Residing in Mexico City, her German/Danish background has gifted her with a keen eye for balanced aesthetics, which makes her style naturally stand out. She had been practicing the art of candle-making at home and wanted to come forward with a brand, but she couldn't integrate all the elements that were important to her, in order to build her business successfully.
Sara was able to guide Dominique in order to find the essence of what she wished the most to communicate through her creations, aligned with her personal interests and taste. They worked together to set the fundaments of a brand centered in hand-made, organic, craftsmanship, where the product could integrate the intrinsic characteristics of her European background, while being influenced by her life in Mexico.
Dominique was then able to carry the blueprint into her branding and digital marketing strategy, as well as to tackle her business objectives. Sara still remains as a creative advisor.
RODETE
Paulina Rodete had been making jewelry for more than a decade. But, although her brand was well established among her frequent buyers, she had been facing business challenges with stocking production and cost efficiency that led her to identify a need for restructure and reevaluation of the brands' needs and objectives. Paulina found herself exhausted, but was still very passionate about sharing her creativity through her creations, so she reached out to Sara.
In this project, Sara led Paulina to see herself as an artist rather than a designer. Rodetes' creations have always responded to conceptual positions, more than fashion statements. Her needs to create come from a place of reflections and existential awareness.
The objectives of the consultation resulted in the building of an artists' portfolio, through a careful curation of the artists' narrative and the storyline behind her views as a creative in the world of contemporary art. Paulina is now focused on positioning herself as an artist through contact and relationship with gallerists.
RODETE - ATOMIZACION DE UN ANILLO
PINK MAGNOLIA
Pink Magnolia is one of the most influential independent Mexican fashion brands today. The Wong sisters have successfully managed to set a distinctive aesthetic throughout their designs and collections over the past 15 years. However, the Millennial market they had been catering to has now dramatically changed. Some of them are now mothers who have a completely different set of priorities when it comes to styling, and others have reached a mid-life-crisis point that demands for a change. They understood they had to begin a re-direction to a younger audience, but they couldn't find the path to do this remaining true to their identity.
This project was focused on the definition of Pink Magnolia's brand identity through the creation of a handbook that allowed them to identify the do's and dont's of the brand, the creative and production strategy for each collection, as well as an in-depth look at their potential customers without sacrificing the loyalty built with existing ones.
TREND ANALYSIS
Sara has also worked with larger brands, such as, Prada Shoes, in Mexico, where she has developed trend forecasting with a focus on advising the brand for their application in relation to their consumer market and behavioral insights.
Even though the brand has been well established for over 60 years, they wanted to learn how to work with trend analysis while applying it to their consumers, as well as, targeting a younger audience.
Sara worked with designer teams to guide them into learning to integrate the process to be able to do it themselves, in-house.
BRANDING & GRAPHICS
FASHION
STYLING & PRODUCTION
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SUPER SUPER, 2010 - FT. CHARLIE LEMINDU
WORDS MEAN NOTHING, 2015
BIOGRAPHY, 2015
3:23 SHOETIQUE
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In the early stages of her career, in 2013, Sara took a chance to make her way into the business side of the Fashion Industry and opened a fashion forward shoe boutique in one of Mexico City's most prestigious shopping malls. It offered a variety of mid-luxury, local and international brands, such as, Pour la Victoire, Ash, and Gwen Stefani's L.A.M.B. This project was led and executed by her. She went into concept development, interiors design, inventory planning, buying, store management, and media. The project was shut down when Sara relocated to the U.S. in 2015.
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This was her first and most comprehensive experience with retail. She not only gained insights related to consumer behavior, but she was able to experience first-hand the constraints that come from the business itself when it comes to innovation, communication, and efficiency in strategy execution.